About Us
History
Porcelain since 1775
The beginning of Tognana’s family industrial activity dates back to 1775, in the brick sector. The current ceramic ware company was inaugurated in 1946, passing in a short time from majolica to porcelain, manufactured using traditional firing, sinterization and vitrification methods. The company quickly became one of the major domestic producers of high quality porcelain dishes and its reputation further improved with the fusion with New Fontebasso S.p.A. in 1989.
Operating in the Group since 1976, the latter was the continuation, after a sequence of events, of the glorious Andrea Fontebasso S.p.A Ceramic Society, in operation since 1760 in the production of ceramic ware and, later, of fine porcelain.
A partnership with the Morosi Family began in 1998, culminating in the purchase of the whole property in 2000 and set about relaunching the brand. Today the Tognana brand has become the undisputable market leader in the manufacture of ceramic ware.
1775
The Tognana family started to work in the brick industry in 1775.
1946
L'attuale azienda ceramica fu inaugurata nel 1946, passando in breve dalle maioliche alla porcellana, realizzata con sistemi tradizionali di cottura, sinterizzazione e vetrificazione.
1966
The development and success of the brand led to the foundation of the 'Sebring' factory, today's Tognana Porcellane.
1985
Constant growth in the domestic market and beyond led to the acquisition of the Andrea Fontebasso 1760 brand, which became an integral part of the group in 1989. Partnerships with world renowned designers, such as Mila Schön and Matteo Thun, also started in this period.
2000
The turning point came with the acquisition of the Morosi Group, marking the transition from a manufacturing company to a well-established international enterprise.
2009
The first cast aluminium cookware was produced, launching a series of successful new cooking lines.
By relaunching this prestigious brand the Tognana group achieves international fame and offers a range of top-performing and top-quality products to increasingly more demanding and knowledgeable consumers. Ceramic ware with elegant shapes and decorations in a classic style in which handicraft tradition meets innovation, connected to both technological research and distribution logics.
2015
Tognana has been in the restaurant and catering business since the 1960s. However, success in this sector was cemented in 2015 with the launch of the 'professional' brand. It stamped its mark on the market from the very start, thanks to its high quality, services offered and innovative design resulting from in-depth research into the latest trends to offer customers, both in Italy and abroad.
2022
An innovative line was launched featuring small cordless and rechargeable household appliances with an eye on new technologies, establishing a new world within the company. More traditional lines followed, but again with the high standards of quality and innovation that are the brand's mainstays.
2024
The world of cooking has ushered in a new product category for Andrea Fontebasso 1760 with the Luxury Design line in two variations: the steel and aluminium line, both designed in Italy with high-end technical features.
Distribution
Multi-channel strategy
Tognana's distribution strategy comprises various channels: from 1000 retail stores to 600 wholesale stores, including the HO.RE.CA. sector to which the company has dedicated a specific catalogue that includes more than 1600 references.
Presence abroad
In addition to generating 70% of its total turnover in Italy, Tognana is also active abroad, in particular in the Balkan area of Europe and in the U.S.A.
Investments
Investments made in recent years have transformed Tognana into an important manufacturing company and a well-established international brand that sells over 25 million items per year, to the extent of doubling its turnover, equal to 43 million Euro in 2015, in the past five years.
Our figures
75 years
65,000 M²
Tognana's headquarters comprise the company's Management, Sales and Research & Development departments as well as its production plant, logistics facilities and a large, 14,000 square metre warehouse.